Experiencia

About

I am María Jesús Alonso and I have a degree in ITM (Market Research and Techniques) and in Business Administration, as well as
Postgraduate in Social Media Strategy, Strategic Marketing and Web Project Management.

Passionate about Marketing and digital transformation, I am a lover of data and I like things to happen, but I also think strategically
and creatively.

The fact of having combined my work life with my studies has helped me to be a versatile and organized person.

During my career I have been able to create and manage the digital identity of brands, create, design and maintain websites, organize
events and offline actions, as well as developing offline and online advertising campaigns, which allows me to have a vision holistic view
of how a marketing and communication strategy should be.

I consider myself involved, committed, versatile, restless, analytical and I like to think "out of the box".

Do we contact? m.jesus.alonso@gmail.com

Read more

Experiencia

Coachability Foundation
Coachability Foundation
Jul 2022

Marketing (volunteering)

Evolution of the use of social networks and the web as a fundraising element.


UOC
2009 – 2022

Marketing Digital

Design and supervision of the Marketing plan for both Spain and Latam.
Control and management of the assigned budget.
Development and monitoring of actions through the different defined KPI's.
Coordination of the different advertising agencies and stakeholders.
Social Media Manager of UOCx and FPjesuïtes.
Monitoring the online climate of the brand and managing the actions to be carried out in the event of a crisis.


UPF
2010

Teacher

Teaching collaborator of the course "Corporate Reputation Management" as an expert in monitoring the online climate of brands.


base: Detall-sport
2006 – 2009

Marketing

Design and supervision of the implementation plan for the brand's presence on the Internet (new website and creation of social spaces).
Control of the assigned budget.
Management and coordination of the different agencies.
Design and supervision of advertising actions at points of sale.