Facebook campaign optimization

The social media channel was a channel that I introduced into the media mix in 2015, which was consolidated from being a channel with a budget of 9K to a channel with a budget of +600K in 2022.
The strategy followed from the beginning, it was a full funnel strategy, but with the aim of constantly optimizing it, I decided to introduce an innovative action that generated a competitive advantage over our competition.
This improvement was carried out in a coordinated manner between the agency, Facebook and UOC and allowed us not only to scale our campaigns but also improved the volume and quality of leads by up to 5%.
This improvement was considered a case study by our agency.
https://www.adsmurai. com/en/case-studies/uoc-quality-leads

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