Innosfera - innovation event

Innosfera was a monthly face-to-face event on innovation that had different objectives:
– Increase the awareness of the UOC brand outside of Catalonia.
– Link the UOC brand with the territory of innovation.
– Generate conversation and engagement in social networks.
For more than two years, we held events in Madrid and some editions in Bilbao, Malaga, Tenerife and Barcelona, ​​with an average attendance of 100-150 people and they were organized together with other partners (BBVA, agoranews, Yorokobu).
Innosfera brought together professionals from different fields who had innovation in common, so events were held on design thinking, digital communication, artificial intelligence, the internet of things, etc.
The increase of brand recognition was considerable and social media conversation and engagement increased by 10%

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