Creation of the digital identity of the different studies of the UOC

With the aim of positioning the different UOC studies (Arts and Humanities, Computer Science, Law, etc.) as opinion leaders, a project was launched to create a digital identity for each of them which, in addition to positioning them as leaders of opinion, an SEO positioning strategy was also developed.
From my position and together with the communication department, we defined the global strategy to follow, conceptualization, implementation as well as the definition of the necessary digital ecosystem and a planning of content and words key to position to achieve the objectives set.
In addition, the accompaniment and training of teachers in the use of digital tools was key to success.

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