{"id":985,"date":"2022-08-21T08:51:26","date_gmt":"2022-08-21T08:51:26","guid":{"rendered":"https:\/\/www.mariajesusalonso.com\/?page_id=985"},"modified":"2023-04-11T09:18:21","modified_gmt":"2023-04-11T09:18:21","slug":"caso-exito-rrss","status":"publish","type":"page","link":"https:\/\/www.mariajesusalonso.com\/en\/caso-exito-rrss\/","title":{"rendered":"Facebook campaign optimization"},"content":{"rendered":"<section id=\"section-8301eee8-1e2c-414f-9f10-1c2ed6c9b159\" class=\"wp-block-gutentor-about-block gutentor-section gutentor-about about-template4 has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"gutentor-grid-item-wrap\"><div class=\"gutentor-single-item\"><div class=\"grid-row\"><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-content\"><div class=\"gutentor-about-content\"><p class=\"gutentor-single-item-desc\">En 2015, como responsable de marketing de la UOC, introduje el canal de redes sociales dentro del mix de medios con un presupuesto inicial de 9K. A lo largo del tiempo, gracias a la estrategia full funnel implementada, el canal se consolid\u00f3 hasta alcanzar un presupuesto de +600K en 2022.<br>Con el objetivo de optimizar el canal constantemente y mejorar la calidad de los leads, decid\u00ed introducir una acci\u00f3n innovadora en coordinaci\u00f3n con nuestra agencia y Facebook. Esta acci\u00f3n permiti\u00f3 escalar nuestras campa\u00f1as y mejorar el volumen y la calidad de los leads hasta un 5%.<br>Esta mejora fue considerada como un caso de estudio por nuestra agencia, y puede ser consultada en el siguiente enlace: <a href=\"https:\/\/www.adsmurai.com\/es\/case-studies\/uoc-quality-leads\">https:\/\/www.adsmurai.com\/es\/case-studies\/uoc-quality-leads<\/a>.<br>Gracias a esta mejora, el canal de redes sociales se ha convertido en uno de los principales canales de adquisici\u00f3n de nuevos estudiantes para la UOC. La estrategia full funnel implementada nos ha permitido impactar a los potenciales estudiantes en todas las fases del embudo de conversi\u00f3n, desde la generaci\u00f3n de awareness hasta la conversi\u00f3n en matriculaci\u00f3n.<br>En resumen, la introducci\u00f3n del canal de redes sociales dentro del mix de medios y la implementaci\u00f3n de una estrategia full funnel ha sido una pieza clave en la captaci\u00f3n de nuevos estudiantes para la UOC. La mejora introducida en coordinaci\u00f3n con nuestra agencia y Facebook ha mejorado significativamente la calidad de los leads obtenidos, lo que ha permitido que el canal se consolide como uno de los principales canales de adquisici\u00f3n para la UOC.<br><br><br><br><br><br><br><br><mark style=\"background-color:#3dfde9\" class=\"has-inline-color has-black-color\"><a href=\"https:\/\/www.mariajesusalonso.com\/en\/#portfolio\">&lt;&lt; volver<\/a><\/mark><br><a href=\"https:\/\/www.mariajesusalonso.com\/en\/#portfolio\"><\/a><\/p><\/div><\/div><\/div><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-image-box\"><a class=\"gutentor-image-box-link\" href=\"https:\/\/www.adsmurai.com\/es\/case-studies\/uoc-quality-leads\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"gutentor-image-thumb\"><img fetchpriority=\"high\" decoding=\"async\" class=\"normal-image\" src=\"http:\/\/www.mariajesusalonso.com\/wp-content\/uploads\/2022\/08\/adsmurai.jpg\" alt=\"\" height=\"683\" width=\"1106\"\/><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-985","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - 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