{"id":971,"date":"2022-08-21T08:32:54","date_gmt":"2022-08-21T08:32:54","guid":{"rendered":"https:\/\/www.mariajesusalonso.com\/?page_id=971"},"modified":"2023-04-18T16:54:42","modified_gmt":"2023-04-18T16:54:42","slug":"influencers2","status":"publish","type":"page","link":"https:\/\/www.mariajesusalonso.com\/en\/influencers2\/","title":{"rendered":"Creation of advertising campaign with influencers"},"content":{"rendered":"<section id=\"section-df222bf6-1618-4d84-9d7e-069d5849532b\" class=\"wp-block-gutentor-about-block gutentor-section gutentor-about about-template4 has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"gutentor-grid-item-wrap\"><div class=\"gutentor-single-item\"><div class=\"grid-row\"><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-content\"><div class=\"gutentor-about-content\"><p class=\"gutentor-single-item-desc translation-block\"><br><br>Influencers are people with relevance and persuasiveness among their followers, which makes it easier for brands to approach their potential audience in a fresher and more direct way.<br><br>With this premise, I designed a pilot test within the marketing plan with the aim of analyzing whether these types of actions could be included permanently within the media mix, so, once the strategy was defined, I made a very exhaustive selection of Influencers taking into account that:<br><br>\u2013 The Influencers were aligned with the values \u200b\u200bof the brand.<br>\u2013 Their followers were the UOC target.<br>\u2013 Their editorial line was adjusted to that of the UOC.<br><br>Once selected, they enrolled in the UOC to be able to explain their UOC experience to their followers in the first person.<br><br>With this action we achieved a volume of impressions of our brand and a % of engagement 5% above expected, generating an impact and a positive conversation in your community. <br><br>The actions were carried out on different social networks, Instagram, Tiktok, Youtube and Twitch.<br><br>Thanks to the success obtained, these actions were included as fixed actions within the mix of channels.<br><br>Furthermore, our case was considered a success story in the Interactiva magazine.<br><br><mark style=\"background-color:#50fff9\" class=\"has-inline-color has-white- color\"><a href=\"https:\/\/www.mariajesusalonso.com\/en\/#portfolio\" target=\"_self\">&lt;&lt; back<\/a><\/mark><br><br><br><\/p><\/div><\/div><\/div><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-image-box\"><a class=\"gutentor-image-box-link\" href=\"http:\/\/www.mariajesusalonso.com\/wp-content\/uploads\/2022\/08\/UOC-Influencers-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"gutentor-image-thumb\"><img fetchpriority=\"high\" decoding=\"async\" class=\"normal-image\" src=\"http:\/\/www.mariajesusalonso.com\/wp-content\/uploads\/2022\/08\/UOC-Influencers-1.png\" alt=\"\" height=\"924\" width=\"720\" \/><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-971","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":27,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/971\/revisions"}],"predecessor-version":[{"id":1590,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/971\/revisions\/1590"}],"wp:attachment":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/media?parent=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}