{"id":801,"date":"2022-08-20T11:43:22","date_gmt":"2022-08-20T11:43:22","guid":{"rendered":"https:\/\/www.mariajesusalonso.com\/?page_id=801"},"modified":"2024-02-03T09:16:00","modified_gmt":"2024-02-03T09:16:00","slug":"801-2","status":"publish","type":"page","link":"https:\/\/www.mariajesusalonso.com\/en\/","title":{"rendered":"Digital Marketing, Digital Identity, Web Project Management."},"content":{"rendered":"
\n\n\n\n
<\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n

About<\/h1><\/div><\/div>
\"\"<\/div><\/div><\/div>

I am Mar\u00eda Jes\u00fas Alonso and I have a degree in ITM (Market Research and Techniques) and in Business Administration, as well as
Postgraduate in Social Media Strategy, Strategic Marketing and Web Project Management.

\n\nPassionate about Marketing and digital transformation, I am a lover of data and I like things to happen, but\nI also think strategically
and creatively.

\n\nThe fact of having combined my work life with my studies has helped me to be a versatile and organized person.

\n\nDuring my career I have been able to create and manage the digital identity of brands, create, design and maintain websites, organize
\nevents and offline actions, as well as developing offline and online advertising campaigns, which allows me to have a vision\nholistic view
of how a marketing and communication strategy should be.

\nI consider myself involved, committed, versatile, restless, analytical and I like to think \"out of the box\".

\nDo we contact? m.jesus.alonso@gmail.com<\/a>

<\/p><\/i>Read more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n

\n\n\n\n
<\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n

Experiencia<\/h2><\/div><\/div>
<\/div>
\"\"
M\u00e9mora<\/h5>
Feb. 2023 – actualidad<\/h5><\/div>

Senior Digital Manager<\/h3>

Conceptualizaci\u00f3n estrat\u00e9gica y mantenimiento de webs.
Implementaci\u00f3n medici\u00f3n campa\u00f1as publicitarias.
Implementaci\u00f3n estrategia publicitaria.<\/p><\/div><\/div><\/div><\/div><\/div>

<\/div>
\"Coachability
Coachability Foundation<\/h5>
Jul 2022

<\/h5><\/div>

Marketing (volunteering)<\/h3>

Evolution of the use of social networks and the web as a fundraising element.<\/p><\/div><\/div><\/div><\/div><\/div>

<\/div>
\"\"<\/a>
UOC<\/h5>
2009 – 2022<\/h5><\/div>

Marketing Digital<\/h3>

Design and supervision of the Marketing plan for both Spain and Latam.
Control and management of the assigned budget.
Development and monitoring of actions through the different defined KPI's.
Coordination of the different advertising agencies and stakeholders.
Social Media Manager of UOCx and FPjesu\u00eftes.
Monitoring the online climate of the brand and managing the actions to be carried out in the event of a crisis.<\/p><\/div><\/div><\/div><\/div><\/div>

<\/div>
\"\"<\/a>
UPF<\/h5>
2010<\/h5><\/div>

Teacher<\/h3>

Teaching collaborator of the course \"Corporate Reputation Management\" as an expert in monitoring the online climate of brands.<\/p><\/div><\/div><\/div><\/div><\/div>

<\/div>
\"\"<\/a>
base: Detall-sport<\/h5>
2006 – 2009<\/h5><\/div>

Marketing<\/h3>

Design and supervision of the implementation plan for the brand's presence on the Internet (new website and creation of social spaces).
Control of the assigned budget.
Management and coordination of the different agencies.
Design and supervision of advertising actions at points of sale.
<\/p><\/div><\/div><\/div><\/div><\/div>

<\/div>
<\/h5>
<\/h5><\/div>

M\u00e1s<\/a><\/h3>

<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n

\n\n\n\n
<\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n

Portfolio<\/h2><\/div><\/div>
\"\"<\/div><\/div>

Influencers<\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div>
\"\"<\/div><\/div>

Social Media – Case Study <\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div>
\"\"<\/div><\/div>

Chatbot<\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div>
\"\"<\/div><\/div>

Inbound<\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div>
\"\"<\/div><\/div>

Web base:<\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div>
\"\"<\/div><\/div>

Gaming<\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div>
\"\"<\/div><\/div>

Hoquei Claret<\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div>
\"\"<\/div><\/div>

blogs UOC<\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div>
\"\"<\/div><\/div>

Innosfera <\/h3><\/i><\/a><\/div>
<\/div><\/div><\/div><\/a><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"

Experta en marketing y transformaci\u00f3n digital con una s\u00f3lida experiencia en campa\u00f1as publicitarias, identidad digital, direcci\u00f3n de proyectos web.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-801","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":191,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/801\/revisions"}],"predecessor-version":[{"id":1710,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/801\/revisions\/1710"}],"wp:attachment":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/media?parent=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}