{"id":1332,"date":"2022-08-31T13:59:04","date_gmt":"2022-08-31T13:59:04","guid":{"rendered":"https:\/\/www.mariajesusalonso.com\/web-hoquei-claret-2\/"},"modified":"2022-10-13T10:28:22","modified_gmt":"2022-10-13T10:28:22","slug":"base","status":"publish","type":"page","link":"https:\/\/www.mariajesusalonso.com\/en\/base\/","title":{"rendered":"Base web evolution: sports stores"},"content":{"rendered":"<section id=\"section-1dfecb43-ef69-4822-bed6-c8ac8dfde248\" class=\"wp-block-gutentor-about-block gutentor-section gutentor-about about-template4 has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"gutentor-grid-item-wrap\"><div class=\"gutentor-single-item\"><div class=\"grid-row\"><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-content\"><div class=\"gutentor-about-content\"><p class=\"gutentor-single-item-desc translation-block\">Base: detallsport is a purchasing center made up of more than 500 stores, of which some 250 were under the base brand: sports stores.<br>In 2006-2009 there was a boom with the appearance of social networks that changed the way in which brands related to their consumers.<br>Websites also evolved, going from being static pages, where there was only an image and some information about the company, to dynamic pages, with content, products and e-commerce.<br>Given this situation, I saw that there was a great opportunity for the brand to position itself in an innovative way and participate in the conversation, so I raised the possibility of improving the brand's presence on the Internet, which which resulted in the creation of two parallel projects which I led.<br> \u00b7 Evolve the web from a static space to a dynamic one where users could consult content, products, articles, etc.<br> \u00b7 \u00b7 Generating an identity d igital of the brand in social networks and blog through the concept of \"base movement\" defining the discourse and tone.<br>Thanks to this, the \"base:\" brand became a more social and accessible brand that participated in the digital conversation, establishing relationships of trust with its followers, improving its notoriety and its positioning in search engines.<br><br><mark style=\"background-color:#3dfde9\" class=\"has-inline-color has -black-color\"><a href=\"https:\/\/www.mariajesusalonso.com\/en\/#portfolio\" target=\"_self\">&lt;&lt; back<\/a><\/mark><br> <br> <br><\/p><\/div><\/div><\/div><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img fetchpriority=\"high\" decoding=\"async\" class=\"normal-image\" src=\"https:\/\/www.mariajesusalonso.com\/wp-content\/uploads\/2022\/08\/base-web.jpg\" alt=\"\" height=\"786\" width=\"420\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1332","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/1332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/comments?post=1332"}],"version-history":[{"count":4,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/1332\/revisions"}],"predecessor-version":[{"id":1650,"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/pages\/1332\/revisions\/1650"}],"wp:attachment":[{"href":"https:\/\/www.mariajesusalonso.com\/en\/wp-json\/wp\/v2\/media?parent=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}